In this project, the focus was on redesigning Lululemon's email campaigns to create a more engaging, visually appealing, and consistent experience across all communications. The goal was to align the email designs with Lululemon's brand identity while enhancing user engagement through clean layouts, dynamic imagery, and personalized content.
Key improvements included a streamlined design that emphasized clarity and ease of navigation, the incorporation of rich media elements, and a mobile-first approach to ensure optimal performance across devices. The result was a cohesive and effective email strategy that not only reinforced the Lululemon brand but also significantly boosted customer interaction and conversion rates.
Read the full interview on Really Good Emails: Designing mobile-first grid templates with Lululemon
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"When I was approached by my team at Lululemon with the task of finding someone who can help us code our email templates from scratch, I had no doubt in my mind that we had to get Annett. I’ve worked with her and recommended her to several people for several years now and she has never disappointed.
She approaches every project from a realistic and pro-active perspective, always thinking of potential problems before they appeared and already coming up with solutions. She will always work hand-in-hand with design and make sure people’s expectations are met or adjusted accordingly with what’s feasible. Her work is creative, innovative and flawless and I can’t wait to have the chance to work with her again!"
